On The Border

Tasteful Omni-Channel Summer Campaign

On The Border is a hot spot for fresh border-style food, tableside guacamole, and has become the authority on great margaritas. A casual restaurant chain featuring Tex-Mex standards such as fajitas, burritos & grilled meats. The challenge was to modernize their summer “Summer of Margs’ promotion while featuring new menu items and specials. The need was to establish a campaign strategy, name, and visual style to promote the summer special.

We designed and developed the brand identity and product experience to helps eCommerce marketing teams increase velocity while staying nimble. With storytelling at the forefront, interactive demonstrations and rich imagery give content teams the tools to get to market fast, keep content fresh, and deliver anywhere.