American Heart Association

Crafting a Digital Destination That Reaches the Heart

American Heart Association is a non-profit organization that funds cardiovascular medical research, educates consumers on healthy living. The brand wants to expand their digital presence more engagingly and narratively. Establish a program backed by science, a trusted and valuable source for guidance and motivation, and a community for women who care about prevention, health, and well-being.

We set out to craft a digital narrative and entertainment platform that highlights better ways to live a healthier life. Through this, the goal is to build a community of people that can learn and collaborate to live a better life. We want to create a flexible digital platform that allows the brand to produce meaningful content across the platform. And create brand equity and deeper connections with existing American Heart fans.