GameStop
Shop. Unwind. Connect. Explore new worlds and elevate your ways of playing.
Power to the Players is our rallying cry. It's how we identify our community of gamers, collectors, streamers, creators, tricksters, puzzlers, tinkerers, recreationists... and anyone who explores the realms of play.
Play is a part of our lives. It's how we connect with others. It's how we explore new worlds. It's how we challenge ourselves. And how we unwind.
PROJECT FOCUS
Design System Creation
App Strategy
User Experience
Reformatting the iOS and Android app to React Native
Iconography Design
Prototyping
Build New App From Scratch
Component Documentation
- Style Documentation
Phase 1: Define Customer Journey & New App
Through a new sense of energy and updated values for the brand. GameStop was prepared to launch a new version of the app. The goal is to reach new users with a core and love for gaming. When I say gaming I mean all types of games, not just video games. The task is to stay true to our loyal users while enhancing the experience and community building for potential new gamers. We started by implementing a consistent design language.
Phase 2: Custom Content & UI Improvements
Post-launch is focused on more research and understanding our customer's pain points. Enhancing the design components and prepping all elements for dark mode. Incorporating customizable content based on individual interests and data. Overall making the app a personable experience for the user.
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