Zoës Kitchen

Establishing A Creative System Into A Modern Era of Freshness

Zoës Kitchen is a fast-casual restaurant chain headquartered in Plano, Texas. It is a subsidiary of the Cava Group. a leading Mediterranean culinary brand that shares the same passion for creating bold, crave-able meals and exceptional guest experiences. Zoës Kitchen struggled with brand consistency and digital engagement from email, display media, and social channels.

Crafted solutions that helped Zoës differentiate themselves from the competition by increasing awareness of the value, quality, and diverse flavor profiles they offered. We did this by using email, paid digital, social, and creative strategies that varied by market. Promotional campaigns provided segmented messaging customized based on geography, consumer interests, and transactional data.